Google Analytics (Universal Analytics) and Meta Event Manager
Personal data: Tracker; Usage data
Matomo (self-hosted)
Personal data: IP address; Trace elements; Usage data
Cloudflare Web Analytics
Personal data: device information; language ; Usage data
Google Analytics demographics and interest reports
Personal data: Tracker; unique entity identifiers for advertising (eg Google Advertiser ID or IDFA)
Google Analytics Ad Reporting Features
Personal data: Tracker; unique entity identifiers for advertising (eg Google Advertiser ID or IDFA); different types of data specified in the service’s privacy policy
Google Analytics 4
Personal data: number of users; session statistics; Trace elements; Usage data